That Everyday Super (  wine market ) Feeling!

Wine For Thought: That Everyday Super (  wine market ) Feeling!

wine market wine market 

Aaaaaaaah the supermarket, the department store, the local ! How well they dazzle us with striplights and big colourful “Special offer” banners. The intriguing 2 for 1 or 3 x 2 on those easy to drink Pinot Noirs and Sauvignon Blancs that you already know you love, and even if you dont, you know someone who has told you they only drink New Zealand Sav Blanc so it must be good! And look its 20% off.

So what about the quality of supermarket wines, are they all cheap and bad ? Can you find premium or quality wines on those endless shelves? Do you really need that frozen blueberry cheesecake? No, Yes …….and sure why not! Think about what a Supermarket offers, the bulk mentality and factor in cost vs sale. You end up with this scenario; I buy 100 bottles at $3.50 and sell them at $5.50 and I sell them in one week, thats $200 profit a week or $800 a month, but I also buy 100 bottles of a premium wine at $12 a bottle and sell it at $20, sell 30 a week and make a profit of $240….. but you still have 70 bottles, which is accumulated stock and still leaves you at minus $840 against what you paid for the wine. As a business model that revolves around bulk and fast turn-over it makes sense to have more entry level wines. That being said you can still find great wines on those shelves and not only in the “fine wine” section and all it takes is just a moment to understand what you actually like and what you actually want ( more on this later)

The obvious and sometimes garish marketing behind wines in supermarkets can be very affective at both facilitating but also influencing the wines we buy, so that even if we went in with a wine in mind or the desire to explore something different, we left with that “Special Offer”. But what if you didnt? with mobile phones we have a helpfull yet limited sommelier at our disposal, one who can point out, the finer points of a wine regardless of price and we should not be afraid to simply do a bit of research, as it can quite literally mean the difference between just another bottle and a wine that maybe makes it into our favourites list.

The Fine Wine section!!!: This part of the supermarket can sometimes feel exciting and daunting as its filled with long and fancy sounding names and grape varieties that we maybe havent heard of before, but it can be a wonderful excuse to try something new without having to break the bank. Its very easy to be put off after seeing one or two bottles at the 30 to 50 range when all you wanted was something nice and comforting, but take time to properly go through the wines as the eye has a tendency to be drawn to bigger numbers, we often convince ourselves that all the prices will be similar.

The essence of this blog is just to point out that whilst the majority of bulk…..